About us

Hugo Guerreiro 1

Hey! I’m Hugo, I founded Flop In Style with the aim of inspiring, educating, and elevating men’s Style.

Men can face various challenges and problems when it comes to styling and fashion. Some common issues that men may encounter include:

  • Limited Fashion Knowledge
  • Lack of Confidence
  • Sizing And Fit Issues
  • Fear Of Making Mistakes
  • Lack Of Personal Styling Experience

About Flop In Style

Our motto is this: even when life seems to be going downhill, and things aren’t going your way, you can always exude style and look your finest.

Who We Are

Your go-to men’s style source. From style tips and grooming advice to outfit inspiration and product reviews, we’ll guide you on your journey towards looking and feeling your best


Our mission is to inspire, educate, and elevate men’s style, helping them discover their individuality and refine their personal aesthetics through the basics of men’s fashion


Our vision is to be the number one source of inspiration and guidance for men seeking to define and elevate their personal style leaving a positive impact on their lives

Hugo Guerreiro

Men’s Style Expert

Hugo has over ten years of experience in fashion retail offering invaluable insights into what truly resonates with men in terms of style, as well as what should be avoided.

Hugo’s career in the men’s retail industry encompassed a wide spectrum of products, including clothing, footwear, and a diverse range of accessories, working with premium labels like Hugo Boss, Tommy Hilfiger, Lacoste, Gant, Barbour, Levi’s, Calvin Klein, and many others. Hugo also worked with many sports brands like Nike, Adidas, Reebok, Asics, Puma, etc.

Hugo Guerreiro 2

Hugo Can Help You

Hugo has consistently focused on assisting clients by addressing their inquiries and concerns while offering solutions. His expertise lies in guiding men towards enhancing their personal style, including color coordination, accessory selection, and footwear choices, all with a keen eye for ensuring a polished appearance

Beyond helping customers, Hugo has consistently extended his styling expertise to assist his family and friends, equipping them with essential insights on what works, what complements their appearance, and what to steer clear of.

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Hugo’s personal style journey took him from casual tracksuits in his twenties to a deliberate focus on his appearance in his thirties, prioritizing leaving a positive impression wherever he ventures, but more important than that, to make him more confident. Don’t you aspire to do the same?

Flop In Style isn’t about seeking validation from others; it’s about fostering your self-assurance when it comes to fashion and style decisions. Who doesn’t desire to both look and feel their best?

Hugo Guerreiro NYC

Here’s a bit more about me:

  • I’m from the beautiful city of Lisbon, Portugal.
  • My academic background includes a degree in sports and a master’s degree in sports management.
  • I’m a devoted football enthusiast and proudly support FC Porto.
  • My wanderlust has taken me to 37 countries and counting.
  • I love Agatha Christie and enjoy reading her books.

Learn More About Us

Flop In Style maintains a high level of transparency in our website operations. For more information about us, check the section below

Men’s Style Advice & Tips

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