Editorial Guidelines

Our Mission

At Flop In Style, our commitment is to educate every man about the realm of men’s fashion. We want to inspire, educate, and elevate men’s style, helping them discover their individuality and refine their personal aesthetics. Even if you flop in life, you will always look good.

Editorial Principles

To maintain the quality and integrity of our content, we adhere to the following standards:

  • Readers First: Our content is researched, written, and published with the reader in mind, considering their interests and needs. Our goal is to comprehensively address all their inquiries about men’s fashion and offer solutions to their style-related challenges.
  • Accuracy and Reliability: Our content is always up-to-date, backed by thorough research, and professional and personal experience. We offer content that embodies our brand identity and delivers authentic, actionable advice that you can readily implement.
  • Independence and Impartiality: Our reviews, recommendations, and personal experiences are genuine and unbiased. Our advertisers have no say in our content and how it is written. We maintain a clear distinction between advertising and editorial content. We label “Sponsored Content” to indicate that the material is sponsored or provided by an advertiser or sponsor.
  • Empowerment: Our content is designed to empower men by providing practical advice, tips, and inspiration to help them feel confident in their fashion choices.

Fashion and Style Editorial Principles

  • Style Diversity: We showcase a diverse range of men’s styles, from classic to contemporary, streetwear to formal, ensuring our content appeals to a targeted audience
  • Trend Exploration: We keep a finger on the pulse of the fashion world, exploring and explaining current trends while encouraging readers to embrace their personal style.
  • In-Depth Guides: We offer in-depth style guides, grooming tutorials, and fashion how-tos to help our readers make informed choices and refine their personal style.
  • Wardrobe Essentials: We emphasize the importance of building a versatile wardrobe with timeless essentials while incorporating seasonal trends.
  • Seasonal Transitions: We assist our readers in smoothly transitioning their wardrobe from one season to another, offering tips on layering, color palettes, and materials.
  • Tailoring and Fit: We stress the importance of proper fit and provide guidance on tailoring and alterations for a polished appearance.
  • Brand Neutrality: We remain brand-neutral and recommend products based on quality and suitability, rather than brand affiliations or endorsements.
  • Grooming and Personal Care: We provide grooming advice, skincare routines, and personal care tips to help our readers look and feel their best.
  • Event-Specific Styling: We offer guidance on dressing for various occasions, from casual outings and business meetings to special events and formal affairs.

Our Content Creation Process

Flop In Style’s content is always up-to-date, pertinent, precise, and practical. Our content creation process involves the following steps:

  1. Topic Identification and Selection: We meticulously choose topics that empower men to enhance their fashion sense. These topics are carefully filtered to align with our audience, fashion niche, objectives, and solutions to readers’ challenges.
  2. Research & Writing: Our primary aim is to craft content that is both easily digestible and informative. We prioritize delivering content that is error-free, trustworthy, precise, and entirely original. We also maintain objectivity by presenting readers with all relevant arguments and counterarguments, helping them make well-informed decisions.
  3. Editing: Multiple rounds of editing are performed to ensure content meets high standards in terms of relevance, authenticity, accuracy, readability, inclusivity, structure, spelling and grammar, conciseness, consistency, and redundancy. Our goal is to ensure that the content flows seamlessly, offering the best possible reading experience.
  4. Imagery & Visuals: We enhance the visual and user experience by incorporating relevant images, videos, and infographics. Whenever possible, we use our own images, reinforcing our personal engagement with the article’s subject matter

Sources: We use our professional and personal experience in the fashion industry. This includes knowledge gained from working with brands, retailers, and clients in the fashion world, but also trying multiple men’s styles by trial and error learning from each experience. We also often collaborate with experts in the fashion industry, check academic research, industry publications, and consumer reviews, and cover fashion events.

Links: Links are added to content to increase your access to suitable content throughout our website and help enhance your knowledge about a topic. 

  • Internal Links: These links establish connections between articles on Flop In Style, guiding readers to other content on our website that we deem relevant and valuable for gaining a deeper understanding of the topics they have questions about
  • External Links: We may also include links to external websites when they offer valuable information on a specific topic. These external links typically direct you to reputable sources within the men’s fashion industry
  • Affiliate Links: We do not sell links. Instead, we include affiliate links of specific brands, products, or services within relevant articles, if we believe it would be valuable to our readers. Through these unique affiliate links, we earn a commission for each sale generated, increasing the brand’s revenue.

Flop In Style conducts regular assessments of our existing content to verify that:

  • It remains current and up-to-date
  • Takes into consideration recent research findings and trends
  • Includes the most recent statistical data
  • Reflects the latest guidance from US government agencies and professional organizations
  • Addresses new inquiries from our readers

Corrections: Flop In Style to provide accurate and updated information. If you notice something in one of our articles that needs to be corrected, please send us an email at hugo@flopinstyle.com

Sponsored Content and product reviews

Flop In Style exclusively collaborates with brands, products, and services that align with its mission and the realm of men’s fashion, grooming, and skincare. Please check the Advertise section for more information.

Product Recommendations: Flop In Style conducts exhaustive research and compiles a list of recommendations for each product category. 

  • While we do earn a commission on purchases made through our website, our product recommendations are entirely driven by editorial considerations.
  • Sending us your products is an opportunity for consideration, but it does not guarantee a feature on our site.
  • Prior to conducting product testing, we conduct comprehensive research on both the brand and the product to ensure their alignment with Flop In Style’s mission and our readers’ interests.
  • We rigorously test the product for a duration that varies based on the nature of the item, which may range from days to weeks or even months. Once our assessment is complete, we provide an honest evaluation, outlining both the strengths and weaknesses of the product. This way, the reader can consider the crucial details and make the most informed decision.

Sponsored Content And Product Reviews: where a brand compensates us to showcase their products or brand on our website through an article.

  • These articles always include a full disclosure to our readers, ensuring transparency about the brand’s payment for the feature.
  • Nevertheless, at Flop In Style, we are committed to delivering honest and impartial feedback, regardless of whether it’s a sponsored article or not.
  • We do not allow sponsoring brands to review/edit posts before or after publication.
  • All links within sponsored posts adhere to FTC guidelines and are clearly marked as sponsored. We do not include do-follow links in sponsored content.

Editorial Integrity

The content presented on Flop In Style is not meant to replace professional fashion, grooming, and skin care advice. 

We maintain a clear distinction between editorial and advertorial content. The Flop In Style team treats all external resources, such as brands, publications, or videos, objectively and without bias. In articles where relevant external links or resources are valuable to our readers, we adhere to FTC guidelines and provide appropriate disclosures.

We kindly request that you refrain from reaching out to us regarding pre-written SEO editorial or advertorial content, link placement requests for SEO purposes within existing content, or organizations promoting tobacco, vape, or gambling products. Our primary focus is on creating organic SEO editorial content to enhance our audience’s experience and drive traffic to our platform. We also welcome paid partnerships with brands that share our values and vision, whether for short-term or long-term collaborations.

Flop In Style upholds a stringent policy of refusing any payment in exchange for publishing dishonest brand or product reviews that do not genuinely reflect the author’s true experience. Our commitment is to maintain the integrity of our content and provide readers with authentic and reliable information.

Our Writers

Hugo Guerreiro has over ten years of experience in fashion retail offering invaluable insights into what truly resonates with men in terms of style, as well as what should be avoided. Hugo’s career in the men’s retail industry encompassed a wide spectrum of products, including clothing, footwear, and a diverse range of accessories, working with premium labels like Hugo Boss, Tommy Hilfiger, Lacoste, Gant, Barbour, Levi’s, Calvin Klein, and many others. Hugo also worked with many sports brands like Nike, Adidas, Reebok, Asics, Puma, etc. Find out more about us.

Have More Questions?

If you have any additional questions, require further information, or wish to discuss our editorial guidelines, please contact us at hugo@flopinstyle.com